PwC

Five ways to go from reality check to real-world payoff

Is artificial intelligence really as hard as it seems? Download our AI priorities guide now to find out what organisations should adopt in the year ahead.

Please provide your contact details

Please complete all form fields
Please specify a valid email address

By submitting your information, you acknowledge that we may send you business insights that we consider relevant to your interests. Please see our privacy statement for details of why and how we use personal data and your rights (including your right to object and to stop receiving marketing communications from us).

* denotes mandatory field

In this guide you’ll find five ways to go from reality check to real-world payoff including:

  1. Get on board with boring AI
  2. Rethink upskilling
  3. Lead on risk with responsible and ethical AI
  4. Operationalise AI — integrated and at scale
  5. Reinvent your business model
We hope you find these guidelines useful, and applicable to your business.
 

Euan Cameron

UK Artificial Intelligence Leader, PwC UK

“UK businesses are still focused on realising the expected £232 billion in AI gains in the next decade, and most UK executives surveyed believe that AI offers more opportunities than risks, and nearly half are expecting AI to disrupt either their geographical markets, the sectors in which they operate, or both.”

To stop receiving marketing communications from us, click on the unsubscribe link in the relevant email received from us or send an email to uk_emailconsent@pwc.com.

© 2017 - 2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details.

  • Legal notices
  • Privacy
  • Cookie policy
  • Legal disclaimer
  • Terms and conditions